Brewpubs are in high demand. According to the Brewers Association, "Brewpubs are an important part of the craft brewing landscape." There is a large market for brewpubs because they appeal to many demographics. Many breweries choose to do business this way because it allows them complete control over their ingredients and production methods.
Additionally, people like beer! And if you're able to provide high-quality, interesting beers without compromising on flavor or variety, there's no reason not to get into the business of selling suds.
Here are some things to consider if you want to open a brewpub
What is a Brewpub?
Brewpubs are establishments that sell beer they brew on-site. They are also allowed to serve other beers, wines, and spirits away from the brewery itself. The brewery has a "Brewer's Retail Liquor License license." This allows it to sell for off-premise consumption and sell at Retail in its facility. Brewer's Retail is not limited by volume or alcohol content per container.
Brewpubs like the ones operated by microbreweries such as Melvin Brewing, have full-service restaurants that offer full menus more than just bar food like fries and sandwiches. Food options include lunch, dinner, and late-night menus. Typical items you'll find on the food menu include soups & salads, appetizers & snacks, sandwiches & burgers, pasta dishes, pizza, steak, seafood, chicken, and desserts.
Brewpubs typically have a full liquor license, including mixed drinks and hard alcohol. There are no limitations to the number of beers you can serve at one time or how strong they are. These restrictions vary by state, so it's best to check with your local ABC or State Liquor Board about any specific laws in your area.
Where is The Best Location for My Brewpub?
The brewery should be located in an accessible place to benefit its target market. Many brewpubs choose to locate near college campuses or downtown businesses because there's always a high demand for beer on those streets. Retail centers that include bars and restaurants also provide good revenue streams you're able to secure permission to sell in.
When looking for a space, make sure it has the following:
- A kitchen with a hood and fire suppression system.
- A walk-in cooler and freezer.
- Two bathrooms at least.
- A lot of natural light or an opportunity to add artificial lighting.
Brewpubs also need a place to store kegs, cans, and bottles. This area should be temperature-controlled and secure.
What Should I Look For In A Brewer?
Not all brewers are created equal! When looking for someone to brew your beer, you'll want to find someone with a lot of experience, is passionate about brewing, and understands your vision for the brewpub. Ask to see their portfolio to get a sense of their brewing style.
Your brewer must also be reliable and able to produce a consistent product. You don't want inconsistency to reflect poorly on your brewpub. Many brewpubs, like the one operated by Melvin Brewing, are run directly by brewers.
How Much Will It Cost To Start A Brewpub?
This is a difficult question to answer because it varies depending on the size and scope of your brewpub. Generally speaking, you can expect to spend between $50,000 and $500,000 to start a brewpub. This includes the cost of the building, equipment, furnishings, licensing, and marketing.
What Kinds Of Equipment Do I Need?
Brewing equipment can be expensive! But there are options out there for those starting a brewpub on a budget. You can purchase used brewing equipment or lease it instead of buying it outright.
Here is a list of some of the basic brewing equipment you'll need:
- Brewing kettle.
- Mash tun.
- Hot liquor tank.
- Fermenters.
- Kegging system.
- Bottling line.
How Much Beer Will I Need To Make?
This also depends on the size and scope of your brewpub, but you can generally expect to produce 500 to 5,000 barrels of beer in your first year of operation.
What Kinds Of Beers Should I Brew?
When starting a brewpub, it's important to offer a variety of beers to appeal to as many people as possible. You'll want to have a few light beers, a couple of dark beers, and then various seasonal and specialty beers. It's also important to have a flagship beer that will be your biggest seller.
Final Thoughts
Brewing beer can be a lot of fun, but it's also hard work! Remember that your brewpub is part restaurant and part bar, so you'll have to deal with both kinds of customers. Make sure your business plan includes strong financials that will support the long hours required to run a place like this. And if all else fails, remember to relax and have fun!

