Under Armour (NYSE:UA)(NYSE:UA.C) recently unveiled their first mobile app. The UA Shop app is designed to increase the high margin direct to consumer sales. I recently downloaded the app and gave it a try and I was impressed.

One thing that every retailer has to contend with these days is Amazon (NASDAQ:AMZN), especially when it comes to e-commerce. As traditional brick-and-mortar retailers are pressured by Amazon the manufacturers of goods must find other outlets for their sales. The recent bankruptcy and liquidation announcement for Sports Authority was not taken well by investors and shares dropped to just a few dollars off their 52 week low. With the retail environment as challenging as it is companies like Under Armour and Nike (NYSE:NKE) are working hard to grow their direct to consumer sales via their own physical store locations or by e-commerce sales.

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