SamCart, an Austin, Texas-based e-commerce platform designed for direct-to-consumer brands, raised $10m in Series A funding.

The round was led by TTV Capital with participation from Fin VC and George Kaiser Foundation.

The company intends to use the funds to invest in marketing efforts, as well as staff recruitment in Austin, Texas, and the Washington D.C. area to support growth.

Founded in 2014 and led by Brian Moran, CEO, SamCart is an e-commerce platform for direct-to-consumer brands to create sites that showcase their products, convert visitors into customers, and increase the value of each purchase. At the end of 2020, the solution was used by more than 14,000 customers with more than half a billion dollars in sales processed.

The company also has an office in the Washington, D.C area.