Enam Noor wants health insurance providers to be able to communicate with consumers on a “one-to-one level.”

Whether it’s outreach to potential customers or encouraging more preventative care with existing users, Noor believes the way to achieve that better connection goes through data. With experience as an executive in healthcare and marketing as well as marketing and analytics, he realized there was lots available. But “the data is not fully utilized as an asset to create that consumer experience,” he said.

Noor, of Gaithersburg, Md., founded Insightin Health in 2016 to provide a tool that would help providers reach members.

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