Jeremy Radisich has been named president of MarketCast, it was announced today by MarketCast Group CEO Henry Shapiro. With continued oversight of MarketCast’s Campaign Analytics group, Radisich will add responsibility for the firm’s Franchise & Content Strategy unit.
MarketCast’s Campaign Analytics group is the leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns for most releases of premium film, TV, and streaming content. FCS offers data-driven research solutions across the content lifecycle – from concept studies to post-release deep-dives and brand tracking – for a diverse set of clients across theatrical, interactive gaming, and streaming.
Since joining MarketCast in 1999, Radisich has been a trusted advisor to marketers, researchers, strategists, and creative executives across hundreds of marketing campaigns and entertainment franchises, and has been instrumental in expanding the firm’s client roster from a handful of domestic US movie studios to dozens of the most influential content creators and distributors in the world.
“Jeremy brings decades of passion and experience to this expanded role,” said Shapiro, “and combining Campaign Analytics and FCS under a single management structure makes a ton of sense, especially since so much of MarketCast’s work involves franchises that don’t exist just as a single viewing occasion, but are nurtured and managed across all forms of consumer experiences, from movies to theme parks to episodic TV and streaming to video games, and beyond.”
Radisich added, “For years our marketing-oriented Campaign Analytics and strategy-focused FCS divisions have worked alongside each other — but in my new position I’m happy to be able to work directly with the fantastic analysts and researchers who make up the FCS team. This is an exciting opportunity to leverage the combined strength of both groups in a manner that will benefit both longstanding and new clients.”
About MarketCast:
Established in 1988, MarketCast LLC (http://www.mcast.com) provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle.
MarketCast’s services are available worldwide and include materials testing (trailers, TV spots, digital campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast, along with its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.
