Lee & Associates Wins Prestigious MarCom Platinum Award for Rebranding


Lee & Associates, the largest broker-owned commercial real estate firm in North America, has been awarded a highly coveted Platinum award for Strategic Communications: Branding Refresh by MarCom, one of the largest and most-respected creative competitions in the world. This year, more than 6,500 print and digital entries in more than 300 categories are submitted from dozens of countries, and yet less than 17% of those received platinum recognition.

In 2017, Lee & Associates embarked on a rebranding campaign spearheaded by Lee & Associates COO Lori Rodenbeck and Small Giants LLC, a Phoenix-based, full-service marketing and business development agency, exclusively serving commercial real estate.

“The goal for the company re-brand was to create an updated look that reflected the company’s professionalism and relevancy in the CRE industry,” said Ms. Rodenbeck. “In order to create consistency for 57+ offices nationwide, we produced resources such as a 54-page brand standards guide that all their 1,000+ employees could easily access and utilize.”

Small Giants president and owner, Danielle Feroleto said, “Lee and Associates was an excellent example of a firm that has innovated, grown and elevated their competitiveness on a national scale, but the look of the brand, the messaging and the internal resources to maintain consistency were not reflective of these changes. When we were given approval to embark on this project, all of these elements came together beautifully and the strength of their brand being recognized with a Platinum Marcom speaks volumes to the effectiveness of this year-long effort.”

About Lee & Associates

Lee & Associates is a commercial real estate brokerage, management and appraisal services firm. Established in 1979, Lee & Associates has grown its service platform to include offices in the United States and Canada. Lee & Associates provides superior market intelligence in office, industrial, retail, investment and appraisal to meet the specialized needs of our clients. For the latest news from Lee & Associates, visit lee-associates.com or follow us on Facebook, LinkedIn, Twitter and Link, our company blog.

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.