Montage Capital and Partners for Growth, two California-based growth capital firms, pumped $6 million into Old City software maker WebLinc.

The capital — provided as a “loan with an investment component” — will go to toward the company’s cloud commerce products, “including improvements in content, search and insights; things retailers and brands actually need,” said WebLinc CEO Darren Hill.

WebLinc, which currently employs around 150 at its Philly, Vancouver and Toronto hubs, plans to use the cash infusion to further grow its sales and marketing teams.

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