Mesur.io, Inc., an agricultural technology company, has raised $400,000 in equity, according to a filing with the Securities and Exchange Commission.
The money was raised from 11 investors. The Chapel-Hill based company raised an additional $350,000 in January.
Mesur.io develops a plant-able technology called Earthstream that calibrates and measures relevant data including light, soil moisture and temperature to help farmers, among others, make decisions on labor, water and raw materials, according to the company website.
Earthstream users can analyze the data through the mesur.io analytics platform. The company partners with non-profit organizations and local and regional groups.
Currently, the technology is primarily used on golf and turf, agriculture, small farms and gardens.
The company is led by Chief Executive Officer Tom Rump, who has been with the company since its inception in 2016. Prior to mesur.io, Rump was the founder of Moore Park Advisors.
He received a B.S. in business administration and his MBA in strategic planning and finance from the University of Pittsburgh.
Private companies which rely on a Reg D exemption, are not required to register securities offerings with the SEC, but instead they must file a Form D electronically with the SEC after they sell the securities.