Report: Online Ratings Influence Health-Care Decisions


A new report says online reviews and ratings affect most Americans’ decisions when choosing a doctor.

About 75 percent of Americans say online ratings and review sites influenced their decisions when selecting their physicians. The study was commissioned by McLean-based Binary Fountain, a company that provides feedback management solutions for the health-care industry.

The Healthcare Consumer Insight & Digital Engagement survey also said 95 percent of respondents found online reviews “somewhat” to “very” reliable. In addition, the survey of more than 1,000 adults found that 30 percent of consumers share their personal health-care experiences via social media and online review sites.

Of the respondents that have used ratings and review sites when choosing a doctor, many selected Google as a primary source (34 percent), followed by Healthgrades (17 percent), Consumer Health Ratings (13 percent), Rate MDs (13 percent) and Yelp (12 percent).


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