New York City based start-up, SelfMade, announces its fundraising of $11 million, empowering a new wave of entrepreneurs and leaders to establish and grow their business via social media.

SelfMade is an app-based platform and personalized service that connects members with expert and affordable professional image editors and brand strategists, elevating their online presence and democratizing the influencer vertical.

Based in New York, SelfMade was co-founded by successful entrepreneurs, HowAboutWe (dating app) founder: Brian Schechter and former Google Principal Engineer: Zach Lloyd. The fundraise was backed by top tier VC firms: Seed led by Primary and series A funding, led by FirstMark, with participation from SV Angel, CrunchFund, Founder Collective, and BoxGroup.

“We’re seeing a personal brand revolution and an economic shift towards entrepreneurship” says Schechter. “Personal brands live on social media, but most people don’t know how to market themselves that way. SelfMade helps members establish their digital identity and grow their business in a really authentic and creative way.” he said.

Although they’ve been in private beta for the last year, SelfMade’s current member reach on social media already exceeds 50 million. Their current members span every vertical. They are creatives, solo entrepreneurs and brand builders in: fitness, beauty, media, tech, consulting, real estate, fashion, and more.

Current member, student and lifestyle influencer, Andrea Casanova (@andycasanovaa) has 26K followers and says, “SelfMade has been a lifesaver. Making pictures look beautiful, cohesive, and unique takes a lot of time and energy – I realized I was spending hours on just one post! I’m in school right now, so having SelfMade provide me with professional photos that I can rely on allows me to focus on my studies and develop a brand I love.”

The platform, accessed through a mobile app, is driven by proprietary and AI-driven technology. It allows members to request specific image edits, plan their posts, and connect directly with brand strategists.

The public launch of this disruptive technology comes at the perfect time. Social media use is at an all-time high and is the centerpiece of comprehensive marketing strategies. SelfMade is dedicated to supporting their community by optimizing the member experience and providing new and insightful strategy recommendations.

About SelfMade

Founded in 2017, SelfMade is a venture backed start-up based in New York City. The platform connects members with professional image editors and brand strategists, elevating their digital presence and amplifying business opportunity. For more information visit: www.selfmade.co