A North Carolina-based route planning and sales automation tool raised $275,000 in a private equity offering, according to a filing with the Securities and Exchange Commission.

Cary-based Map My Customers Inc. filed a Form D signed by Matthew Sniff and David Gardner on April 24.

The company, formed in 2015, helps people strategically target customers, plan driving routes to save money and gas, has lead generators and can help to automate sales with group emails.

According to the website, this is a tool for both individual and group sales teams for the sales, service and supply industries. Prices range from $7.99 to $34.99 a month.

Sniff is the founder and CEO of the company, which launched in December 2014. He was formerly chief technology officer of Coversplash, a stock photography network.

The total filing is for $275,000, and the full amount has been raised from one investor.

This is a new notice with the first date of sale on March 29. This offer is not being made in connection with a business combination transaction. There is no minimum investment accepted from an outside advisor.

None of the money raised will be used for payment to executive directors other than the payments of the salary in the ordinary course of business to certain of the parties listed on the filing.

The company claimed a Rule 506 (b) exemption for the filing. Companies relying on the Rule 506 exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.