
AvalonBay Communities, Inc. Introduces 326 Luxury Apartments with Unique Amenities and Sweeping City Skyline Views
AvalonBay Communities, Inc. today announced the launch of leasing at Avalon Willoughby Square, 326 upscale rental apartment homes located in the heart of Downtown Brooklyn. The thoughtfully-designed residences occupy floors 31 to 58 in the 634-foot, 58-story apartment building. Residents of the high rise, which is anticipated to receive a LEED Silver rating, will have access to a host of unique amenities, such as an enchanted forest-themed children’s playroom, gorgeous rooftop spaces with indoor and outdoor lounge areas, dog parks divided for breeds of different sizes, a pet spa with JOG A DOG treadmill, and private dining room with demonstration kitchen.
“Avalon Willoughby Square redefines the rental experience people desire in Downtown Brooklyn with cutting-edge architecture and design, fine finishes, and an expansive, one-of-a-kind amenities package,” said Lauren Cahill of AvalonBay. “We are thrilled to introduce to the market a customized residential building that will provide residents with a true sense of hospitality.”
Avalon Willoughby Square, which will have an entrance at 214 Duffield Street, is poised to become one of the premiere rental destinations in Downtown Brooklyn. Designed by SLCE Architects with interiors by CETRA/Ruddy, the 399- to 1,513-square foot apartment homes feature floor-to-ceiling windows, sweeping city skyline views, in-unit washers and dryers, gourmet kitchens with stainless steel appliances and quartz-stone countertops, and hard-surface plank flooring. The penthouses on the top five floors are part of the "Avalon Signature Collection," which provides an even more elevated living experience with additional features such as upgraded appliances and fixtures, wine centers, and recessed lighting, in addition to exclusive service offerings.
Building amenities will include a private dining room with demonstration kitchen; pet-friendly amenities including a WAG Pet Spa and outdoor dog run with separate big and small dog play areas, agility equipment and heated pergola; a children’s playroom with enchanted forest theme and rentable party space; bike storage and bike lobby for residents to repair bikes; 24-hour fitness center with group fitness space; a 58th floor rooftop featuring indoor and outdoor lounge areas; an outdoor patio with barbecue areas; on-site and on-call maintenance; on-site garage parking; and 24-hour concierge service. Residents can also enjoy thoughtfully chosen local artwork integrated throughout the design of the building and amenity spaces.
Since the building is located directly above a Jay Street-MetroTech Subway Station, residents have immediate access to the A/C, F, and R trains. As a part of the development process, AvalonBay Communities, Inc. pulled the subway entrance into the property line and built a new outdoor entrance with a stairwell and an elevator. This subway entrance is open to the public and can be accessed at the corner of Willoughby and Bridge Streets.
“One of the benefits of living in Downtown Brooklyn is the impressive access to public transportation,” said Cahill. “By investing in a new subway entrance, we were able to provide a convenient amenity to both our residents and the community at large.”
Avalon Willoughby Square shares the building with AvalonBay’s brand counterpart, AVA DoBro. AVA DoBro has a separate entrance at 100 Willoughby Street and occupies floors three to 29 in the rental building. Leasing for the 500 studio, one-bedroom, two-bedroom, and three-bedroom units launched in October 2015. AVA DoBro, with its urban-inspired design, has distinctive apartment features such as industrial barn doors, tech charging stations, dual-tone cabinetry and other curated design materials, and emphasizes common spaces for socializing and working from home. Unique to AVA DoBro is an on-site specialty coffee shop, AVA Brew, which serves small-batch roasted coffee and fresh baked goods made locally by Pushcart Coffee. AVA Brew also features an interactive tech wall developed by New York City-based Scale Development that features news, transportation updates, social media, and day planning feature.
Avalon Willoughby Square construction is expected to be completed in 2016. The leasing office will be located on the 31st floor via the Duffield Street entrance. For more information, visit http://www.avalonbay.com.







